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Intercoil Supports Awareness Event

by georges, October 3, 2014

Intercoil Supports Awareness Event in Dubai
As part of its CSR

Nov 8, Dubai, UAE. Intercoil International, the Dubai based market leader in orthopaedic sleep systems in the Middle East, has sponsored the Women’s 3F health awareness event that took place at the Al Bustan Hotel, Dubai. Intercoil’s sponsorship of the event is part of its on going corporate social responsibility program which is aligned with its mission and vision of educating end users on healthy sleep and to be the main reference and guide on information related to healthy sleep and orthopaedic sleep systems. In essence, the objective is to highlight how healthy sleep can lead to a healthy life.

The Women’s 3F Show in Dubai was held under the patronage of Abu Dhabi Food Control Authority (ADFCA) and Dubai Health Authority, and brought together prominent physicians, doctors and specialists to provide lectures, expert opinions and advice on nutrition and healthy living.

Speaking about the partnership with the Health Awareness Event, Hassan Abbas Al-Hazeem, Managing Director of Intercoil International Co LLC commented; “The pursuit of a healthy life is our ‘reason for being’ at Intercoil International. We continually strive to engineer and manufacture the latest sleep systems to achieve this very purpose.”

He added, “Intercoil International has invested in the past in several marketing and public awareness campaigns such as the ‘healthy sleep seminar’ and the ‘healthy kids week’, which highlighted, not only the importance of sleep on the physical and emotional well-being of people, but also the nutrition and sleep needs in the healthy growth and development of a child. Through partnering with events such as the Women’s 3F Show, we are able to communicate messages on healthy sleeping directly to our customers and make a positive impact on the quality of people’s lives.”

The sponsorship of the Women’s 3F health awareness event, enabled Intercoil International to raise awareness and highlight the benefits that a good night sleep can bring to a healthy life, as well as, showcase the latest products, technology and manufacturing expertise from its three core brands, Simmons, Therapedic and Intercoil. Representatives & experts from Intercoil International were on hand throughout the event to answer queries and educate customers on the importance of sleep and the latest orthopedic systems.

A silver sponsor of the event, Intercoil International invited eminent Physician Dr Amro Al-Astal, an American Board Certified Physician in Pulmonary, Critical Care, Sleep Disorders and in Internal Medicine, of the American hospital in Dubai, and Cathy Portwig, a leading Physiotherapist from the Orthosports Centre to present two short lectures on how a good night sleep can aid a long and healthy life. Dr Amro discussed how prolonged, broken sleep and sleep deprivation can contribute to a women’s stress level, encompassing mood, concentration and focus. Cathy Portwig discussed the effects of night-time discomfort and the importance of the right posture and sleep systems.

Committed to educating the consumer about the different types of sleep systems, Intercoil International gave away a mattress from core brands Intercoil and Therapedic, plus the lucky winner of the question and answer session received one full set of Simmons BeautyRest.

The Women’s 3F event also showcased live health food cooking stations, tips on how to combat stress and backaches, women’s cancer awareness and prevention, and healthy children and balanced nutrition, plus an exciting hair show and fashion show by AkI Fakih.

About Intercoil International LLC:
Intercoil International is a leading manufacturer, distributor, and retailer of world class sleep systems in the Middle East region, using the latest innovative industrial technologies. Based in Dubai, with wholly owned subsidiaries in the GCC and Lebanon, Intercoil manufactures polyurethane foam, furniture, and sleep products in 17 countries under three brand names (Intercoil, Simmons, and Therapedic), and has fifteen retail outlets in the GCC and Lebanon.

Intercoil International’s mission is to provide high quality products to the local and international market with a vision to become the market leader in orthopedic sleep systems in the Middle East region and the main reference guide on information related to healthy sleep.

Incorporated in 1974, Intercoil International is a family-owned business and founded by the late Mr. Abbas Ali Al-Hazeem. Today Intercoil International is led by Managing Director, Mr. Hassan Abbas Al-Hazeem, who is passionately committed to transform Intercoil into a global well-structured, professional organization, achieving sustainable growth and continual development.


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