Revolutionary Technology Delivers Ultimate Comfort for the Perfect Sleep
Dubai, 25 August 2014: Intercoil International, the region’s leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture, has announced the Middle East launch of Octaspring, the latest innovation in mattresses from UK’s bedding company Dormeo. An alternative to traditional metal springs and memory foam, Octaspring mattresses feature a revolutionary technology: memory foam springs to cradle your body for the best night’s sleep.
Combining the advantages of both traditional technologies, Octaspring’s unique features provide extra support, durability and ventilation for a better night’s sleep. Each individual Octaspring, created in an eight-sided honeycomb design, works independently and collectively to rest the body in the perfect state for smooth blood circulation, relaxation of muscles and agile vertebrae alignment. The springs are built into layers that work together to provide ultimate comfort and support. Octaspring mattresses eliminate pressure points and always stay cool, meaning you fall asleep faster, enjoy deeper sleep and wake up feeling refreshed.
The unique Octaspring ventilation system facilitates constant airflow – body movements force stale humid air out through the specially designed mesh sides of the mattress, drawing fresh air back in – providing a cool and dry healthy sleep surface night after night.
Hassan Al Hazeem, Managing Director of Intercoil, said: “Intercoil is committed to making the best sleep technology and products in the world available to the UAE market and to our region. By expanding our portfolio with Octaspring mattresses, we want to provide our customers with more options and help even more people to get a better night’s sleep.”
Octaspring mattresses also reduce transfer of motion from one side of the bed to the other. The memory foam springs move independently, eliminating the ripple effect often experienced in traditional spring mattresses, to enable undisturbed sleep, even if a partner moves around or gets up.
Greg Suthern, CEO of Dormeo said “Octaspring is now the world’s fastest growing mattress brand and we are pleased to have partnered with such a strong business as Intercoil for our Middle East launch. Customers worldwide are delighted with the unique cool comfort that Octaspring delivers and I’m confident Intercoil’s customers will love the beds too.”
Octaspring mattresses are currently available from selected Intercoil showrooms in the UAE in two sizes: 180×200 and 200×200 cm. Retail prices for mattresses start at AED10,999.
For more details please contact Intercoil’s Showroom in Al Barsha, Dubai, UAE: 00971 4 347 5505.
About Intercoil International:
Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 350 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil is currently ranked fourth in the Dubai SME 100 and has been awarded the Dubai CSR label for the last three consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.
About Dormeo Octaspring:
After more than 12 years as a leading sleep brand in Europe and Asia, Dormeo launched Octaspring in 2012. Now in over 30 markets and rapidly growing – Dormeo Octaspring is the fastest growing mattress brand in the world. A breakthrough in mattress technology, hundreds of patented memory foam springs work both independently and together to form the core of the revolutionary Octaspring mattress. Proven to be 8 times more breathable than regular memory foam mattresses and with 8 out of 10 people preferring the unique feel – it is the greatest sleep innovation in decades. With showrooms based in London, Dallas and Las Vegas and manufacturing plants in Europe, USA and Asia, Dormeo Octaspring is a truly global brand. Dormeo is part of the Studio Moderna Group, a leading European multi-channel company. For more information about Dormeo Octaspring, please visit: www.dormeo.com