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Intercoil International Helps Hospitality Industry to Sleep Easy

by georges, March 11, 2015

Over AED 20 million investment in latest manufacturing technology helps to tap into burgeoning MENA hospitality market

Leading manufacturer to showcase latest sleep solutions at The Hotel Show

26th of September 2013, DUBAI, UAE – Intercoil International, leading UAE manufacturer, retailer and distributor of total sleep solutions, will be exhibiting at the Hotel Show 2013, the Middle East’s most important supply, fit-out and service exhibition for the hospitality market. Taking place at Dubai World Trade Centre, from 28 – 30th September, the show is a key platform for Intercoil to showcase its leadership position and premium products for the industry.

With over AED 20 million invested in the past 18 months to increase manufacturing capabilities, Intercoil International is well positioned to meet the growing demand of the region’s fast-growing hospitality market. Using the latest technology in the industry and having quality standards on par with top manufacturers in the US and Europe, Intercoil will be representing and promoting the “Made in the UAE” mark to demonstrate the superiority of the manufacturing sector in the UAE.

Doubling its exhibition space this year, Intercoil will showcase for the first time at Dubai Hotel Show full bedroom solutions: beds, headboards, nightstands to complement their core product, and possibly the most important item in a hotel room, mattresses from US top bedding brand, Simmons. A preferred product in hotels around the world for many decades, Simmons Beautyrest® mattresses can be found in 17 of the world’s top 20 hotel companies.

“We are very proud to be the exclusive licensee of Simmons products across the Middle East and since we announced our licensing agreement at the Hotel Show three years ago, we have doubled the Simmons business in the region.  Our hard work in the past decade to build a company and brand that instills trust, confidence and the highest manufacturing quality, strongly positions Intercoil to respond to the exacting requirements of the hospitality sector,” said Hassan Al-Hazeem, Managing Director of Intercoil International.

Intercoil’s hospitality division works to meet specific and individual requirements of corporate and institutional clients, including hotels, government departments and hospitals. Suppliers for a wide range of top hotel groups in the MENA and Levant regions, including Starwood, Rotana, Kempinski, Intercontinental, Rezidor, Accor, and EMAAR, Intercoil will also be participating, for the second consecutive year in Hotel Show Saudi Arabia taking place in April 2014.

Intercoil senior management will welcome visitors at The Hotel Show to experience the latest products and services on show. The Intercoil International stand 4 D71 is located in Hall no. 4 at the Dubai World Trade Centre.

About Intercoil International:

Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 350 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil is currently ranked fourth in the Dubai SME 100 and has been awarded the Dubai CSR label for the last three consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East.